From hunter to hunted
For almost 40 years, Audi Sport has been synonymous with AUDI AG’s successful involvement in motorsport. The Ingolstadt-based manufacturer now also sells the sportiest Audi models and accessories under the label Audi Sport. Still a relatively new brand at the time, Audi’s first motorsport activities were run under the name Audi Motorsport at the end of the 1970s. With the entry in the World Rally Championship, the motorsport department was renamed Audi Sport in 1980. Even then, factory motorsport was part of technical development at Audi. This close relationship guarantees the transfer of technology between motorsport and production, which is traditionally a key reason for Audi’s involvement in motorsport of the very highest standard. There are currently two pillars to the works motorsport programme: Electromobility benefits from Formula E, while the DTM supports the development of modern, highly-efficient combustion engines, as used in the DTM and SUPER GT from 2019. Audi uses two-litre, four-cylinder turbo engines all over the world in many production models and performances levels, as they play a major role in reducing the average emissions of new vehicles. In 2019 Audi starts with the same 6 drivers as in 2018. These are joined by the two WRT-rookies Jonathan Aberdein and Pietro Fittipaldi.